Dream City Consulting Blog

At Dream City Consulting, we currently design more websites and web marketing campaigns than any other technology and networking services that we offer. But there is one major problem that I have with some of the clients that we design websites for. The clients do not really make an effort to have either dynamic content or updating their website content at any point in time. The problem is that while your rank of your site may rise in the search engines and you will see your unique visitor numbers go slightly up over time, you return visitors and return traffic will be low to none. Being that we have entered the age of information overload on the web.

Blogs, RSS content and news feeds and podcasting are dominating traffic and content on the web which makes it harder for the average website to “Keep up with the Jones”.

Although everything I had just mentioned above takes alot of work, the least that can be done is once in awhile, make a true effort to at least update your website content or if it is an ecommerce website, add new products, run a sale or change it up every so often. At least you will be shoring your audience that your website is worth coming back to from time to time and it would be worth it for them to visit you every so often instead of just once or twice.